Application of marketing strategies in the mining sector for continuous growth

Abstract

Mining is one of the key sectors that drive the Zimbabwean economy. For mining companies to stay on top of the business it is important that it continuously meet the customer needs and wants through strategic marketing. Several considerations such as evolutions in the marketing era, the 7Ps of the marketing mix, the 4Cs of the consumer mix, the micro and macro environment as well as the PEST analysis must be put into consideration. Successful application of these marketing concepts will result in enriched customer satisfaction in the sector.