A study of the team management in design organizations

Abstract

With the rapid change of technology and the rise of design-driven innovation, creativity is considered as an important role to enterprise’s growth. It seems creativity stimulate the economy over the past few decades. However, it is supported by a particular context and condition these days. No matter the creative economy or the flat white economy, it is an outcome of a specific working organization or creative labor relationship. Instead of individual talent, a team could contribute more within organization as a whole. At this point, design manger plays a core role in an organization and design management is seen as the business side of design. Although there is abundant research relating to designer’s individual creativity, there have been few studies focus on team management in design organization. The study intends to get into the factors that influence design team and interpret the design management from its attribute and feature in order to organize a communication tendency among the design manager and team members. For further analysis of studies, there is no single effective rule to improve creativity and profession since differences of business environment and leading style among organizations. For design origination, in order to fit into need of team member and client, manager must revise methods in both profession and management part.