Abstract
In order to attract international students, a “reputation for quality” is considered essential. The initial target, often repeated, of the PMI was to “make Britain the first choice for quality” (Blair 1999; DfES 2004).
Cite
CITATION STYLE
APA
Lomer, S. (2017). Reputation: A hybrid educational-commercial rationale and students as consumers. In Palgrave Studies in Global Higher Education (pp. 127–161). Palgrave Macmillan Ltd. https://doi.org/10.1007/978-3-319-51073-6_6
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