The Development Strategy of Puncak Damar Ecotourism

Abstract

Sumedang District in West Java is aggressively developing tourism potential. The various types of tourist attractions and the number of visitors in Sumedang have a huge potential for tourism development. Puncak Damar in Sumedang has potential in the development of ecotourism. However, the utilization of ecotourism of Puncak Damar is not ideal yet. This study aimed to seek strategy to develop Puncak Damar-ecotourism-based by conducting SWOT and QSPM analysis. The results of the analysis showed that Puncak Damar had not been ideal yet in developing ecotourism concept since the utilization of the strengths and opportunities had not ideal and could not reduce the weaknesses and threats. The results of the IFE and EFE analysis with a total score of 2,377 and 2,549 respectively indicated that the Puncak damar ecotourism was in the fifth quadrant position. This meant that the strategies used are hold and maintained by product development and penetrating markets. The alternative strategy suggested by this study was to improve the infrastructure and facilities to support ecotourism in maximizing attractiveness and to have a good coordination among managers.