Pengaruh Promosi Online dan Brand Ambassador terhadap Minat Beli Produk Scarlett Whitening

Abstract

This study aims to test the effect of online promotion through Instagram and brand ambassadors on the buying interest of Scarlett Whitening products. This study used a non-probability sampling technique with a total sample of 96 respondents. Using quantitative methods with a quantitative approach through a simple linear regression test as a statistical test calculation. The results of this study can be identified that the free variables in this study (Instagram social media and brand ambassadors) had a significant positive effect on the buying interest of Scarlett Whitening products. Keywords: Promotion Online; Brand Ambassador; Purchase Intention