The Impact of Go-food on Travel Behaviour for the Fulfillment of Consumption Needs in Higher Education Areas

Abstract

This study examines the Go-food implications for changing the behavior of people's travels in fulfilling consumption needs, specifically for eating and drinking. This community travel behaviour is seen from two sides, namely: Go-food user request side and provider side (Go-food driver travel intensity). Quantitative methods were applied to analyse Go-food implications towards travel behaviour from provider and user. The results of this study explain that a high level of travel occurs at night and is hostile to the beginning of the driver's travel. It is influenced by the function of the trade area that is located on the surrounding road, especially when weekdays on Sirojudin Street (21%), while the weekend at Ngesrep Timur V Street (20%) and Jatimulyo Street (17%). In addition, the behaviour of the driver's travel goals is spread, which is when weekdays in the Bulusan area (30%), while in the weekend in the Pedalangan area (27%). Fulfillment of this consumption needs affects the change in Go-food user travel behaviour. Before there was Go-food, several factors were considered, namely: distance, time, cost, frequency, and reason for travel, whereas after Go-food, factors that are considered or have a relationship are: frequency factor and goal travel. This is because the Go-food service is used when the community prioritizes its time for productive matters. Moreover, the Go-food facility resulted in the Go-food user making a request to the place where he wanted to eat, although the distance was quite far. This is because cost and distance are not a problem for Go-food consumers.