This paper presents research propositions to explain why consumers continue to shop from a firm’s Web site. Research from the consumer satisfaction, Internet marketing, and relationship marketing literature was explored to provide evidence for the propositions. A generic model of future purchasing behavior from a firm’s Web site is also presented.
CITATION STYLE
VanScoyoc, K., Honeycutt, E. D., Karande, K., & Mann, J. (2015). Why Do Consumers Continue To Shop On The Internet? In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 40–45). Springer Nature. https://doi.org/10.1007/978-3-319-11885-7_11
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