Research on sports consumption of university students

Abstract

This paper has made investigation and research towards the sports consumption status of some university students of Baoding by adopting documentary analysis method and questionnaire method. It turns out that: a great majority of university students are willing to make sports consumption; their sports consumption goal is obvious; the motivation is healthy, as the material consumption is higher than others and the consumption level is relatively lower; the main factors influencing the sports consumption is relatively high consumption price, less consumption places and heavy learning task. The paper has put forward the development countermeasures to accelerate the sports consumption of university students of Baoding and guide them to establish correct sports consumption concept through analysis. © 2013 Springer-Verlag.