Usability evaluation and recommendation according to factors affecting purchase intention: Qlapa.com–an indonesian local handmade marketplace

Abstract

This study aims to evaluate Qlapa.com, a marketplace for Indonesian local crafts, according to factors affecting purchase intention. Factors affecting purchase intention used in this study are usability factors and handmade purchase factors. The evaluation was conducted with usability testing and contextual interview. Data were analyzed using the thematic analysis method. The result shows that the current Qlapa.com has issues in all usability factors. It is recommended for Qlapa.com to consider the handmade purchase factors in some areas and be more selective in delivering its content, since it has a specific line of products. Frequent, deliberate user research and usability evaluation is also needed for Qlapa.com to make sure its platform can respond to users’ purchase intention.