Abstract
This paper presents a theoretical framework to explain the emergence and functioning of a virtual enterprise. We extend the literature on dynamics of dyadic relationships to a network context, and illustrate how performance and commitment are achieved in a virtual enterprise.
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APA
Kumar, M. S., Larson, B., & Frankwick, G. (2015). Emergence of a Virtual Enterprise: An Integrated Theoretical Framework. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 316–320). Springer Nature. https://doi.org/10.1007/978-3-319-13084-2_71
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