AMAZONAS: GAPS IN TOURISM ENTREPRENEURSHIP

Abstract

Purpose: This research was carried out with the objective of identifying the gaps that exist for the development of tourism enterprises in Chachapoyas-Amazonas, Peru. Method: We worked with a quantitative approach and a non-experimental design. The population was integrated by 241 micro and small companies, better known as Mypes. These are characterized by offering services such as accommodation, food, and travel agencies. Results and conclusion: The survey was applied to a sample of 52 Mypes. As a main result, it was found that 44.2% of the internal factors represent a high level of difficulty. As a result, it is concluded that the gaps for these ventures in the province are wide, which prevents their successful development. Research implications: This study revealed that administrative management represents a 40.4% average level of difficulty. This is interpreted as the problem in the organization and acquisition of roles in a company or venture. Originality/value: Latin America also contributes to the Gross Domestic Product with 90% of entrepreneurial activity. Regarding the countries with the highest entrepreneurship record, the United States tops the list of the 10 registered as leaders.