Green Ethics in Developing Tourism Village of Badung Regency in Bali

Abstract

This study attempts to formulate the concept of green ethics which is eclectic in nature combining western and indigenous Balinese ethical virtues to be used in developing tourism village (desa wisata) in Badung regency of Bali. The data was collected through administering closed and open questionnaire and depth interview with 70 respondents belonging to Tetra Helix groups, namely Academician, Business, Government, and Community who pay attention and concern on the establishment of tourism village as destination object in Badung regency. Completing research instrument and data collection, the analysis of data shows that there are seven western and seven Balinese values, which are combined to form the concept of Balinese green ethics to be implemented in developing tourism village. Some of them are similar and become the intersection virtues of both traditions. This study offers a new concept of green ethics, which may be used in developing tourism village in Balinese context.