Study on the construction technology of visual environment in highway tourism service area

Abstract

The integrated development of transportation and tourism has become a new trend in the transformation and development of the transportation industry. A series of policies issued from the central government to the local government have put forward corresponding requirements for the integrated development of transportation and tourism, the construction of tourism roads, and the upgrading of highway service facilities. As an important window of highway service for tourism, the construction of tourism service area needs to pay more attention to the spiritual needs of tourists and create a "tourist place" with a strong sense of belonging. In the environmental planning and design of tourism service area, the design concept of "place spirit" is presented, which makes the tourism service area have the dual characteristics of external form and place spirit. In the aspects of environmental coordination, space guidance, service function expansion, visual environment, etc., the construction of space environment of tourism service area is strengthened.