Agritourism Development: Designing an Effective Model for Sustainable Growth

Abstract

The emergence of agritourism th has been accelerated by the COVID-19 pandemic. However, agritourism development faces various obstacles, most notably the absence of standard frameworks and models to guide their development. In addition, agritourism will be related to product characteristics and agricultural production systems that have a high risk, so it requires a specific model. This research introduces a systematic approach to agritourism development by constructing an effective model that aims to achieve sustainable growth in rural areas. To achieve this, the PRISMA method for literature study was used. It is an evidence-based minimum set of items for reporting in systematic reviews. There are several issues in agritourism development, including agribusiness management, impact management, institutional and support facilities, as well as risk mitigation, are also encountered. This study emphasizes the importance of model design in agritourism development, taking into account: dimensions of sustainability, involved actors, and support system. Strategies for sustainable agritourism development involve value addition through product and service diversification, sustainable marketing development, network and partnership development, environmental conservation, and empowerment of the local community. The findings of this study make a valuable contribution to the existing literature on agro-tourism development by offering a systematic approach and an effective model for promoting sustainable growth.