… centricity, the marketing concept, the relationship marketing concept, and the service dominant logic thesis … is a considerably more central aspect of their operation than technology solutions per se … compliance businesses have been successful, and the major- ity of start-ups fail …
CITATION STYLE
Kasabov, E., & Warlow, A. (2012). What the Future May Hold for Customer Compliance Businesses, their Customers and Competitors. In The Compliance Business and Its Customers (pp. 104–122). Palgrave Macmillan UK. https://doi.org/10.1057/9781137271150_9
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