Enhancing user experience in graphic design: A study in (Unusual) interaction

Abstract

Conceiving graphic design projects is a daily work, although its technical processes are not always employed to enable a better user experience. Specially in the case of print produced objects that greatly depended on individual graphic expressions and on a technology that imposes a static outcome. Nevertheless, printed matter represents a significant amount of objects and products that face public attention on a regular basis. Meanwhile their users are changing. They are influenced by interactive features and the possibility of user participation prepared by various services. The user is understood as a central point in planning actions and without a deep insight of how will the user deal with interfaces, most technologies seem meaningless. This paper presents a practice led research on interaction and its transition to a graphic design project, conceived for print production, in order to promote a better user experience.