Eye Gaze Patterns of Decision Process in Prosocial Behavior

Abstract

Understanding human behavior remains a grand challenge across disciplines. We used eye tracking to investigate how visual perception is associated with a strategic behavior in the decision process. Gaze activity and eye movement patterns were measured in 14 human participants with different decision strategies. We also employed a social domain to force strategic behavior. We find that social interaction significantly improves the level of cooperation, prosocial decisions, and overall cooperative strategy in experiment participants. Gaze behavior in individuals with a cooperative strategy is characterized by a greater number of fixations and frequent gaze returns to the scanned areas. On the contrary, individuals with a non-cooperative strategy approach decision-making task stimuli in a distinct way with long-duration fixations and a low number of gaze returns to the areas already scanned. Social domain, which enhances cooperation and prosocial behavior, makes participants more attentive to the task stimuli in our experiments. Moreover, prolonged gaze at the area of cooperative choice testifies in favor of the cooperative decision.