Finding its own position in a market will be easier if a firm clearly knows its identity and what its specific values are in its products. In this sense, no positioning is possible without knowing clearly the mission and the vision of the actor at the corporate level.
CITATION STYLE
Mora, P. (2016). Identity, Segmentation, and Positioning. In Management for Professionals (Vol. Part F580, pp. 31–42). Springer Nature. https://doi.org/10.1007/978-3-319-24481-5_3
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