Some Promising Areas for the Development of Behavioral Economics

Abstract

The article is devoted to a new direction of modern behavioral economics, which has an interdisciplinary character and integrates psychology and economics. The study's relevance is due to the lack of a systematic approach to the theoretical understanding of this direction in economic science. The report examines four main areas of prospective research in the framework of behavioral economics. The work objective is to substantiate the theoretical essence in the systematic research approach and synthesis of different versions of the interpretation of this theory. Since this is one of the new directions in economics, new knowledge requires deepening, systematization, integration into the existing theory, and practice. The study’s objective is to show that the progress of these directions is a logical development of the research program of behavioral economics. The tools of behavioral economic theory reveal the psychological basis and dynamics of decision-making by economic agents. The theoretical and methodological basis of the research was the principles of economic and comparative analysis, deduction, and archival search. An analysis of sources on the development of behavioral economics contributes to a step-by-step exploration of this theory. The novelty of the research lies in the modern approach to achievements in this field, structuring, organizing, and systematizing the available knowledge.