User value based product adaptation: A case of mobile products for chinese urban elderly people

Abstract

Mobile user experience in Asia is far from optimal. User interfaces and interactions are just copies of those for Western users. Product designers are not clear about the needs of many user segments in Asia. Products lack creative solutions specific for the Asian market, driving researchers to study users in Asia and create new concepts to improve the mobile user experience. Based upon the Industrial Design Value Innovation Theory developed in the Industrial Design Department of Tsinghua University, this project sponsored by the Nokia Research Center targets the market segment of urban elderly people in China, conducts the user research and concept design for proper mobile products or service systems, and hopes to contribute to the corporate future design strategies and market development plans. © 2009 Springer Berlin Heidelberg.