Beyond the ticket and the brand: Imagining an accounting research future

Abstract

This paper presents a reflective critique of the current university environment and the state of accounting research with a view to envisaging the latter's forward trajectory, particularly in terms of emerging subject areas, theoretical perspectives and methodological traditions. It considers the contemporary fixation upon research performance indicators and warns of their associated impact on the role and orientation of academic researchers. The emergence of specialist interdisciplinary and qualitative research communities within the accounting discipline are presented as opportunities for the invigoration of the accounting project. Nonetheless, the pursuit of research esteem indicators is argued to risk disengaging researchers from policy and practice concerns. Future roles, responsibilities and intentions of scholars are visited in the light of these observations. © 2012 The Authors. Accounting and Finance © 2012 AFAANZ.