Research on risk analysis and countermeasures of micro store operation model

Abstract

With the rapid development of e-commerce and the increasing popularity of smartphones, online shopping has become a trend of the times, and various online shopping platforms have emerged endlessly. As a new type of shopping platform, the micro store has gradually occupied a place in online shopping with its unique characteristics. In this context, the dissertation first introduces the management of micro-store operation models; then, it summarizes the causes of micro-store operation model risks into seven aspects.