My Perfect Wedding: How Mexican Consumers’ Decisions Are Influenced by Consumerism and Traditions

Abstract

This article has the purpose to study the decisions in a wedding planning process taken by the bride-to-be or anybody else related to the event at middle to high class level. The investigation took place at Monterrey, Nuevo León a city located on the Northeast of México. The authors will explore the results of economic growth and US influence on México in order to acknowledge why do consumers of the wedding industry behave and decide as they do. The research was conducted with exploratory methodology, using the qualitative method of depth interviews of women—in different relationship status. The authors find a mixture of Mexican wedding rituals with a more consumerist and extravagant party can be observed as a result. Thus, social classes have many differences in Mexico, not only economically but culturally too; other studies may be done on these differences influence on wedding rituals.