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Social Media Marketing Efforts of Apparel Brands on E-Word Of Mouth and Loyalty: Mediating Role of Brand Equity

  • Shahzad H
  • Ahmad-ur-Rehman D
International Journal of Business and Economic Affairs (2022) 7(2)
DOI: 10.24088/ijbea-2022-72005
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Abstract

… , and its optimistic impact on customer loyalty has therefore … of public media marketing to contact customers and hope their … of marketers depends on their customer contributions. The …

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APA

Shahzad, H., & Ahmad-ur-Rehman, Dr. M. (2022). Social Media Marketing Efforts of Apparel Brands on E-Word Of Mouth and Loyalty: Mediating Role of Brand Equity. International Journal of Business and Economic Affairs, 7(2). https://doi.org/10.24088/ijbea-2022-72005

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