Richness versus parsimony antecedents of technology adoption model for e-learning websites

Abstract

E-learning can be viewed as an innovation in information technology (IT) and learning. The Technology Acceptance Model (TAM) has previously received significant attention in the IS research field. The Perceived Characteristics of Innovating (PCI) antecedents of technology adoption decisions have not been widely researched empirically. This study explores students' perceptions of utilizing the e-learning website in their decision processes. This work also identifies which model supports a more explanation of variance in the e-learning context. Both TAM and PCI antecedents are investigated in the same context of an e-learning website. Experimental results demonstrate that the PCI constructs explain slightly more variance in users' intentions of continued use than TAM antecedents. The PCI adoption model provides increasingly rich information concerning the continued use of e-learning website. © 2008 Springer-Verlag Berlin Heidelberg.