This is a book about the future. We care about the future because we have to live in it, as will our children and their children. It is important to us that they have the opportunity to experience and enjoy sport if they choose to, which requires a healthy global sport industry. In turn, we are obliged to make sound and thoughtful decisions about the sport business future.
CITATION STYLE
Smith, A., & Westerbeek, H. (2004). Corporate Sport Citizenship: Tigers and Sharks. In The Sport Business Future (pp. 110–128). Palgrave Macmillan UK. https://doi.org/10.1057/9780230513693_7
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