Interpris is a new data analysis software in the trial phase, based on machine-based learning technology, fresh from the coding machine of QSR International (the makers of NVivo). Their new creation, Interpris, is also focused on qualitative data analysis and it has been characterized as the most intuitive data analysis software designed to work with both open and closed-ended survey data (Predictive Analytics Today [6]). Besides tagging the key themes, Interpris also extracts and presents graphically the underpinning sentiment by giving textual data a green "thumbs up" or red "thumbs down" (QSR International [4]). [Extracted from the article]
CITATION STYLE
Petrescu, M., & Gironda, J. (2019). Interpris: intuitive qualitative data analysis. Journal of Marketing Analytics, 7(4), 251–252. https://doi.org/10.1057/s41270-019-00057-4
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