Die Zukunft der Markenführung im Automobilgeschäft

  • Dannenberg J
  • Joas A
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Dannenberg, J., & Joas, A. (2003). Die Zukunft der Markenführung im Automobilgeschäft. In Markenmanagement in der Automobilindustrie (pp. 481–520). Gabler Verlag. https://doi.org/10.1007/978-3-322-92081-2_21

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