JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@jstor.org.
CITATION STYLE
Dorfman, R., & Steiner, P. O. (1976). Optimal Advertising and Optimal Quality (pp. 165–166). https://doi.org/10.1007/978-3-642-51565-1_53
Mendeley helps you to discover research relevant for your work.