A Conceptual User Experience Evaluation Model on Online Systems

Abstract

An online system has become a priority for organisations or companies in many countries, as it allows many processes to be conducted via online platforms, which contributes to profit gain. There are different types of user experience (UX) evaluation models that have been proposed to guide the measurement and development process. However, most of these models only have dimensions, and there is no guidance for UX measurement on online systems. The lack of evaluation models for online system measurement requires further investigation. This paper aims to identify the gaps in UX evaluation models, and develop a conceptual UX evaluation model for online systems. The method used in this study includes reviewing several literatures and shortlisting the relevant publications on UX and online systems. After that, the gaps were identified from the existing UX evaluation model in the relevant publications based on the ISO standard. Then, the study identified the important components of UX, and proposed a new conceptual UX evaluation model for online systems. The results of the study are the identification of the gaps in existing UX evaluation models, and the development of a new conceptual UX evaluation model that is specifically for online systems. Therefore, the results help in considering UX dimensions, criteria, and metrics and potential UX components for evaluation and measurement. The paper contributes to system developers, designers, and also researchers for future UX evaluation model development for online systems. Future studies could use the reviewed UX evaluation models to identify relevant dimensions of online systems, and hence improve the model that they will develop. The findings may also be beneficial to organisations that own online systems by providing guidelines on important dimensions involved in their UX-based evaluations.