Halal Principles and Halal Purchase Intention Among Muslim Consumers

Abstract

Halal industry is booming and the consumer demand towards Halal food has changed considerably because Halal goods are consumed by Muslims and Non-Muslims in Malaysia. Halal is now a worldwide concept where it does no longer limited to the slaughtering of animals or only free from alcohol and wine but it also covers the whole process of production and services. The demand for Halal product accelerates with the increase of awareness among the 60.4% Muslim in Malaysia. Therefore,the purpose of this study is to examine the relationship between Halalprinciples and Halal purchase intention among Muslim consumers. A set of questionnaires was administered to 206 of Muslim consumers working at Malaysia Palm Oil Board. The results of this study suggested two variables which arefood safety and hygienic and clean process that were significantly related to Halal purchase intention among Muslim consumers. The findings of this study may be beneficial and helpful formanufacturers to understand Halal purchase intention among Muslim consumers as well as helps the consumers to be aware of Halal implication in their daily live Halal Principles and Halal Purchase Intention Among Muslim Consumers (PDF Download Available). Available from: https://www.researchgate.net/publication/310769986_Halal_Principles_and_Halal_Purchase_Intention_Among_Muslim_Consumers [accessed Nov 11 2017].