Siemens Intrapreneurs Bootcamp: Purpose-Driven Innovation to Unleash People’s Potential for Impact-Based Business

Abstract

This case study demonstrates the power of large corporations to innovate for a greater good in a VUCA (volatile, uncertain, complex, and ambiguous) world. It portrays the pioneering setup and concept of the Siemens Intrapreneurs Bootcamp: a global initiative for change makers to co-create the future with a consequent focus on people, their unique genius’ as well as individual and collective purpose. Based on a program in 2017 with participants from 35 nations and all Siemens Divisions, it was demonstrated that the Siemens Intrapreneurs Bootcamp has the potential to contribute to a significant culture shift towards an environment that rewards disruptive thinking: A culture of continuous innovation that will decide upon long-term success of an established company in times of ever faster technology developments and business disruptions. Future developments concentrate on specific topics such as Artificial Intelligence as well a strengthening supporter networks.