Examining consumer behavior towards adoption of quick response code mobile payment systems: transforming mobile payment in the fintech industry

Abstract

The quick response (QR) code-enabled mobile payment has gained large attention from academicians and policymakers due to its fast, convenience, and usefulness. However, acceptance of this technology among consumers is limited and rare in a few cases. Therefore, current research attempts to gain insight into factors that influence consumer behavior to adopt QR code-enabled mobile payment. This research has developed an integrated research framework that combines the technology acceptance model, theory of reasoned action, transaction speed, convenience, and innovativeness to investigate consumer behavior to adopt QR code mobile payment. In addition to that moderating effect of transaction speed is tested between consumer attitude and intention to adopt QR code-driven mobile payment. This study empirically investigates consumer attitudes and intention to adopt the QR mobile payment system with 216 responses. Findings of the statistical analysis have revealed that perceived usefulness, perceived ease of use, convenience, subjective norms, and innovativeness explained a substantial variance R2 52.3% in measuring user attitude to adopt QR code-enabled mobile payment. Practically, this study suggests that policymakers should pay attention to perceived convenience, transaction speed, subjective norm, and perceived usefulness to boost consumer attitude and intention to adopt QR-enabled mobile payment. This study is unique as it integrates the technology acceptance model and theory of reasoned action to investigate consumer behavior towards the adoption of QR code mobile payment. This study is also valuable as it examines the moderating effect of transaction speed between consumer attitude to accept QR code and their intention to adopt QR code-driven mobile payment and adds a new dimension to information system literature.