The globalization impact on creative industries and cultural heritage: A case study

Abstract

The influences of multiculturalism, globalization and technological revolution on art galleries, libraries, archives, museums have led to major changes in the way they select, preserve, promote and valorize their cultural goods. The digitization of cultural heritage collections and the evolution of information technologies (cloud computing, mobile devices, Internet of things) have determined the progress of virtual exhibitions as a means of promoting and valorizing the cultural heritage physical objects. New business models have been developed to harness the cultural heritage of libraries and museums in the context of globalization and technological revolution and the premises for the development of a new category of entrepreneurs have been created. Studies have been conducted to find the ways to increase the number of visitors of cultural institutions with the help of promoting tools, such as virtual exhibitions and dedicated mobile applications. The paper presents several methodological aspects and conclusions based on a practical example.