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Book Chapter

Communicating the Results

  • Sarstedt M
  • Mooi E
DOI: 10.1007/978-3-642-53965-7_10
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Abstract

Learning ObjectivesAfter reading this chapter you should understand: Why communicating the results is a crucial element of every market research study. Which elements should be included in a written research report and how these elements can be structured. How to communicate the findings in an oral presentation. Ethical issues regarding the communication of the report findings to the client.

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APA

Sarstedt, M., & Mooi, E. (2014). Communicating the Results (pp. 325–342). https://doi.org/10.1007/978-3-642-53965-7_10

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