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The Artification of Luxury Fashion Brands

Springer International Publishing, (2020)
DOI: 10.1007/978-3-030-26121-4
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Abstract

… Branding and internationalization are critical aspects of any business, and the fashion industry is especially global in nature. Very few apparel items are entirely produced within one country, and it is relatively easier for fashion brands to enter international markets because little …

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The Artification of Luxury Fashion Brands. (2020). The Artification of Luxury Fashion Brands. Springer International Publishing. https://doi.org/10.1007/978-3-030-26121-4

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