The subject of considerations in the paper is a reflection on modern consumption. The author, in search of an answer to the question what main orientations determine consumer behaviour in the market, formulates the hypothesis that deconsumption may become a permanent trend in the development of modern consumption. In order to verify this hypothesis, consumerism along with its main styles and deconsumption as a response to excessive consumption are analysed. The author presents forms of deconsumption, i.e. sustainable consumption, green consumerism, ethical consumption, anti-consumption and consumer movements promoting such forms of consumption. In the conclusions, he points to the development potential of deconsumption manifested in a growing number of consumers who are changing their consumption habits into more socially and environmentally friendly ones.
CITATION STYLE
Bylok, F. (2017). Intricacies of modern consumption: Consumerism vs. deconsumption. Annales. Etyka w Życiu Gospodarczym, 20(8), 61–74. https://doi.org/10.18778/1899-2226.20.8.06
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