The word brand comes from the Old Norse brandr, meaning ‘to burn’, and it was by this means that early man stamped ownership on his livestock. With the development of trade, buyers would use brands as a means of distinguishing between the cattle of one...
CITATION STYLE
Blackett, T. (2001). Branding and its potential within the pharmaceutical industry. In Brand Medicine (pp. 9–26). Palgrave Macmillan UK. https://doi.org/10.1057/9780230522510_2
Mendeley helps you to discover research relevant for your work.