Strategic alliances are proposed as an important way for business schools to face the challenges of a “new world order” that includes intensified competition, changing educational requirements and increasingly global marketplaces. Partnerships between individual business schools, and between business schools and corporations, on a regional, national, and international basis are suggested.
CITATION STYLE
Dover, P. A., & Muderrisoglu, A. (2015). Strategic Alliances: A New Way Forward for Business Education. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 617–622). Springer Nature. https://doi.org/10.1007/978-3-319-17323-8_131
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