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Television commercials (TVCs) and its influence on the Buying Decision of the middle-class urban teens of Bangladesh.

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Journal of Business & Retail Management Research (2019) 13(04)
DOI: 10.24052/jbrmr/v13is04/art-20
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Abstract

The size of the teenage population is quite large in developing countries (1.6 billion), compared to the developed countries (240 million). The identical trend is also available in Bangladesh where the teenagers are about 21% of the total population. TV and TVCs have …

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APA

Shamsuzzaman, Md., Mamun, M. Z., & Huq, Md. R. (2019). Television commercials (TVCs) and its influence on the Buying Decision of the middle-class urban teens of Bangladesh. Journal of Business & Retail Management Research, 13(04). https://doi.org/10.24052/jbrmr/v13is04/art-20

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