The Application of Urban AR Technology in Cultural Communication and Innovation

Abstract

With the development of science and technology, today’s society has gradually entered the Internet-led system, and based on the demand for creating a more perfect intelligent experience for users, augmented reality technology has become a hot spot for the development of the modern intelligent industry. AR applications such as AR games, AR smart furniture, AR navigation systems, etc. are constantly emerging. As technology evolves and matures, AR applications are beginning to shift from 2D data information (text or image-based descriptions) to 3D integration objects. The development of technology has provided more ways and possibilities for cultural communication and innovation. City around the globe is ready for the next step for their evolution to augmented cities. This paper aims to design an application of Location-based AR technology for exploring cities and discuss its important role in cultural communication and innovation.