CITATION STYLE
Ettl-Huber, S., & Aschbacher, M. (2017). Storytelling in der Social Media Markenkommunikation. In Handbuch Sprache in den Public Relations (pp. 1–17). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-15750-0_19-1
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