How to Attract Customers to Your Website with Word-of-Mouth Communication in Social Media

Abstract

The social environment of a person has a high influence of his/her consumer behavior. Social networks transfer these social environments to the online world and enable a targeted influence on the customers purchasing behavior by word of mouth from their social contacts. In this paper, we present an agent-based simulation model that enables computational experiments of online media's management process using the word-of-mouth communication in social media. By comparing the number of customers' visits of two viral media in competitive setting, we confirm that following the market trend to make the contents and deliver them to the user who has more friends or relationships in social media is the effective way to gain customer's visit from social media.