Modern business internet technology: Trends, perspectives and risks

Abstract

The modern technology development affects the business. But, conversely, the business makes its own demands on the internet technologies development. SMM and SEO are the classical Internet promotion methods. These tools become popular around the world and in all sectors of business and entrepreneurship. However, the development of social networks and their integration into the business processes lead to an exacerbation of information security and reputational risks the problem. The aim of the article is to analyze such trends as the growth of cloud services, SMM services, development and deployment of commercial mobile applications, IT-outsourcing services, new trends in site building. The authors present the detailed analysis of trends, forecast the further development, as well as they identify the causes of the risks and threats that the Internet technologies provide to the modern business process. Based on these conclusions, the authors emphasize the need to improve the level of IT-education among workers of different levels.