Research on the Development Strategy of News Channel in the Context of Media Fusion

Abstract

With the rapid development of media integration in China, the traditional radio and television news channels are facing various opportunities and challenges, and the inherent mode of survival and development is becoming more and more unsuitable for the development trend of media integration. Therefore, how to strengthen the communication power, guiding power, influence and credibility of news channels in the context of media integration has become an urgent problem for radio stations to solve. This paper discusses the feasible development strategies from the perspective of news editing process, news broadcast development, the promotion of news anchorman’s professional accomplishment and major news events.