Profit Maximization of DELL Inc. through Build-to-Order Supply Chain for Laptop Manufacturing

Abstract

The Build-to-order supply chain management (BOSC) strategy has recently attracted the attention of both researchers and practitioners, given its successful implementation in many companies including Dell computer, Compaq and BMW. The era is becoming modern day by day and the variation in demand of men is changing with one accord. At beginning stage, men would use personal computer (PC) but they could not use PC according their preference. After some time of that period, DELL Inc. first launched PC according to customer need and they gained a great market share. After that, a new technology had come that is laptop. As a result, laptop market share crossed the PC market share. Different company is developing standardized laptop but no one is actually paying attention to the customer preference. This work represents a model of BTO production of laptops and the profit estimation which represents how BOSC strategy on DELL laptop would increase the profit. In this research paper, we have developed an optimum supply chain network and build-to-order (BTO) management for laptop manufacturing of DELL Inc. and also showed that how can be more profitable by applying this strategy.