Micro videos and mobile application: Communication strategy to support the implementation of environmental and forestry legislation

Abstract

Actions to popularize science associated with the use of digital media expand the opportunities and spaces for the dissemination of topics of interest for the society, introducing additional effort to increase the intelligibility of scientific discourse by the lay public. Currently, in public research institutions, such as the Brazilian Agricultural Research Corporation (Embrapa), scientific dissemination actions have also been supported by communication strategies in digital media, through micro video and mobile applications for access via cell phones, tablets and smartphones. This article presents research results aimed at the definition of a communication strategy to promote the dissemination of information and knowledge generated by Embrapa on technological solutions, especially softwares and information systems, necessary for the adaptation of the rural landscape to the Brazilian Forest Code. After a process of identification and qualification of software products and information systems, whose contents cover the environmental and forest issues, and given the lack of Embrapa of audiovisual materials and mobile applications on such technologies, it was decided to produce sixteen micro videos and by developing a mobile application. With this communication strategy, Embrapa expands the means of free access to the knowledge generated by the research, using digital resources made available through mobile devices, accessible through the Internet. These resources favor the approach of Embrapa with society, contributing to the popularization of scientific knowledge.