Electoral posters in Mexico: From monochromatic iconography to multicolor saturation

Abstract

Electoral posters synthesize a key visual ingredient of democratic iconography. They provide a valuable account of the characteristics of public deliberation taking place in a given country. The present work presents the relation existing between Mexican political context during the last century and its visual discourse through the use of this singular form of political communication. This chapter analyzes the recent history of democratic politics through the use and legal conceptualization of posters in a country that moved from a one-party led democracy to an increasingly competitive political market. The work takes into account historical and contextual elements together with a critical review on its current regulatory framework and posters' unknown electoral impact.