Why Culture Matters in Business Research

Abstract

Organizations today are changing rapidly due to technology, globalization, and cutting-edge production, subsequently morphing into new structures and workflow processes. Organizations are becoming more diverse in terms of gender, age, race, ethnicity, and sexual orientation. The business workplace is not the melting pot that many were taught about, but that of the ethnic salad, blended yet distinct. The core of organizational composition worldwide still remains within the human resource realm for a shared and cohesive culture is behind the success of every company. The study of workplace culture is important for business research to ascertain the construct of the successful organization. The article begins with a discussion about culture, relates culture to the workplace, and ends relating important business research to workplace culture. The intended audience is business management majors and instructors.