The telecommunication data cockpit – Full control for the household community

Abstract

Consumers of telecommunication services become more and more aware and concerned of how their data is treated by providers. Both, the European General Data Protection Regulation and the versatility of new communication-related data use cases drive this challenge. The Data Cockpit Minimum Viable Product is an important step to generate more transparency for private telco customers. It is part of a new 360-degree customer view, which is generated to emphasize the user position in managing telco services and contracts of an entire household. Extensive user research has identified crucial steps to reach use case acceptance, respectively opt-in, by customers as well as key success factors behind building up users’ confidence and giving them more control over their data.